Manga Market Share, Size, Trends, Industry Analysis Report, By Content Type (Printed, Digital); By Distribution Channel; By Genre; By Audience; By Region; Segment Forecast, 2024- 2032
- Published Date:Jun-2024
- Pages: 117
- Format: PDF
- Report ID: PM2972
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The Manga Market size was valued at USD 13,569.0 million in 2023. The market is anticipated to grow from USD 15,777.4 million in 2024 to USD 53,502.4 million by 2032, exhibiting a CAGR of 16.5% during the forecast period.
Industry Trend
The manga market is a dynamic and rapidly evolving industry that encompasses the creation, publication, and distribution of Japanese comic books or graphic novels. Manga, with its distinctive artistic style and diverse genres ranging from action and romance to fantasy and horror, has gained immense popularity both in Japan and internationally.
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In Japan, manga holds a prominent place in popular culture, with a wide demographic of readers spanning various age groups and interests. Manga series are serialized in weekly or monthly magazines known as "manga anthologies" before being compiled into standalone volumes called "tankobon." The Japanese manga market is multifaceted, with genres catering to diverse tastes, including shonen (targeted towards young boys), shojo (targeted towards young girls), seinen (targeted towards adult men), and josei (targeted towards adult women).
Internationally, manga has experienced significant growth and influence, captivating readers across the globe. The popularity of manga has led to translations into numerous languages and adaptations into various forms of media, including anime, films, and merchandise. Countries like the United States, France, South Korea, and China have emerged as major markets for manga outside of Japan.
The digitalization of manga has further transformed the industry, with digital platforms and online services offering convenient access to manga titles on smartphones, tablets, and computers. This shift has expanded the reach of manga to new audiences and facilitated the global dissemination of Japanese pop culture. Rapidly growing production and sales of manga and comics with several fascinating stories and attractive & designer graphics to help illustrate the content quality is a key factor influencing the growth of the global market. These types of books help their readers to enhance mold values, improve vocabulary, and place readers’ minds in an exciting imaginary land. Such type of products is easily available in a variety of genres including noir, romance, sports, science, and fantasy so that they can suite all age categories and hence propel the overall demand and growth of the market.
The printed content type is anticipated to hold the largest market share as several manga enthusiasts still prefer physical copies to keep them as a part of their collection. Besides, the aesthetic elements in the printed books attract enthusiasts as they seek to enjoy and collect high-quality and glossy manga books. The digital segment is expected to observe a notable growth rate during the forecast period as consumers are showing an increased interest in e-books as they offer greater convenience, address space constraints, and are relatively cheaper than printed versions. As per the data published by NPD BookScan in 2021, the revenue from e-books in the U.S. increased to around 11.7% in 2020 compared to that in 2022.
The landscape of partnerships and collaborations in the manga market is dynamic and multifaceted, playing a crucial role in the industry's growth and globalization. These partnerships span various sectors, including publishing, digital platforms, animation studios, merchandise producers, and international distributors, each contributing to the widespread appeal and accessibility of manga.
- For instance, in December 2022, IDW has partnered with Todd Lieberman's Hidden Pictures to develop its IDW/Top Shelf graphic novel A Radical Shift of Gravity into a feature film.
Key Takeaway
- North America dominated the largest market and contributed to more than 38% of the share in 2023.
- Asia Pacific market is expected to grow at the fastest CAGR of 19.7% during the forecast period.
- By audience category, the consumer engagement segment accounted for the largest market share in 2023.
- By content type category, the digital segment is projected to grow at a high CAGR during the projected period.
What are the Market Drivers Driving the Demand for the Manga Market?
Increasing Demand for Graphic Novels Across the Globe
The demand for graphic novels in the manga market has been steadily increasing in recent years. Graphic novels offer a unique storytelling experience that blends text and visual art, allowing for a more immersive and engaging reading experience. This has helped to appeal to a wider range of readers, particularly those who may not be as interested in traditional novels. Manga has become increasingly popular in recent years, with a growing fanbase around the world. This has helped to drive demand for manga graphic novels, as readers look for new and engaging ways to experience their favorite manga titles. Graphic novels offer a greater degree of creative freedom than traditional novels, allowing creators to experiment with different art styles, page layouts, and visual storytelling techniques.
This has helped to create a more diverse range of graphic novels in the manga market, and has helped to expand the appeal of manga to new audiences. Digital distribution has made it easier and more convenient for readers to access manga graphic novels, allowing them to read on their favorite devices and at their own pace. This has helped to increase the availability and accessibility of manga graphic novels, particularly for readers in remote or underserved areas. Overall, the increasing demand for graphic novels in the manga market is driven by a combination of factors, including diverse storytelling, the popularity of manga, creative freedom, and digital distribution. As these trends continue to evolve, it is likely that we will see continued growth and expansion of the manga graphic novel market in the coming years.
Which factor is Restraining the Demand for Manga?
Availability of Alternative Entertainment Sources
The availability of alternative entertainment sources has indeed restrained the manga market to some extent. With the rise of streaming services like Netflix, Amazon Prime Video, and Hulu, many consumers now have access to a wide range of movies, TV shows, and other forms of entertainment that compete with manga. This has made it harder for manga publishers to attract and retain readers, particularly those who have a limited amount of leisure time. Video games are another popular form of entertainment that compete with manga for consumer attention. Overall, the availability of alternative entertainment sources has created new challenges for the manga market, making it harder for manga publishers to attract and retain readers. However, manga publishers can still compete by offering unique and engaging stories, high-quality artwork, and creative marketing strategies that appeal to manga fans.
Many gamers spend hours playing their favorite games, leaving little time for reading manga. This has made it harder for manga publishers to compete with video game publishers for consumer attention and dollars. While social media has helped to promote manga titles and build fan communities around specific titles or genres, it has also created new forms of entertainment that compete with manga. Social media platforms like TikTok and Instagram offer short-form videos and images that can be consumed quickly and easily, making them more appealing to some consumers than reading longer-form content like manga. Many popular manga titles have been adapted into television shows and movies, which can help to increase the popularity of the manga. However, these adaptations also compete with the manga itself for consumer attention, particularly if the adaptations are well-produced and widely promoted.
Report Segmentation
The market is primarily segmented based on content type, distribution channel, genre, audience, and region.
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By Distribution Channel |
By Genre |
By Audience |
By Region |
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Category Wise Insights
By Audience Insights
Based on application analysis, the market is segmented on the children & kids, teenagers, adults. Adults segment held the largest market share in 2023. The manga market has also expanded its audience to include adults, with many manga series targeted specifically at this demographic. Many manga aimed at adults feature mature themes and content, such as violence, sexuality, and complex emotional issues. These manga can be more nuanced and sophisticated than those aimed at younger audiences, and often deal with more serious and challenging topics. The manga market offers a wide range of genres targeted at adults, including romance, drama, action, horror, and science fiction. This allows readers to find stories that cater to their interests and preferences. Many manga aimed at adults are serialized in seinen manga magazines, which are targeted at young adult men. These magazines often offer more mature and complex content, and feature a variety of genres and styles. Many manga aimed at adults feature high-quality artwork, with detailed and intricate illustrations that showcase the artist's skill and talent. This can make the reading experience more enjoyable and immersive, and can appeal to readers who appreciate art and design.
By Content Type Insights
Based on content type analysis, the market has been segmented on the basis of printed, digital. The digital segment expected to be the fastest growing CAGR during the forecast period. In addition to printed content, digital content has become increasingly popular in the manga market. Many manga publishers offer digital versions of their books, which can be purchased and read on electronic devices such as tablets and smartphones. There are several apps that allow readers to access and read manga digitally. Some popular manga apps include Shonen Jump, Crunchyroll Manga, and Manga Rock. Many Manga artists publish their work online as webcomics, which are often free to read. Some webcomics gain enough popularity to be published as printed volumes.
Regional Insights
North America
North America region accounted to be the largest market share in 2023. The growth of the regional market can be attributed to the wide presence of retail stores and high consumer spending capacity in countries like the United States and Canada. For instance, according to data published by Publisher Weekly in 2020, there were more than 2,000 independent comic magazines and book shops available in the United States alone. The manga community in North America is strong and active, with many fan events, conventions, and online communities dedicated to manga. This has helped to create a sense of community and support among manga fans, and has helped to promote the growth of the manga market in North America.
Asia Pacific
Asia Pacific market is expected to grow at the fastest CAGR during the forecast period. High prevalence and popularity and rapidly growing number of manga readers in countries like Japan and China and the influencing young generation and imaginative individuals to pursue a career in the manga industry are major factors boosting the growth of the market in the region.
Competitive Landscape
The competitive landscape of the manga market is marked by the presence of major Japanese publishers, emerging digital platforms, and a growing number of international players, all vying for market share in a dynamic and globalized industry. Leading Japanese publishers such as Shueisha, Kodansha, and Shogakukan dominate the market with iconic titles like "One Piece," "Attack on Titan," and "Detective Conan," respectively. These publishers set industry standards and drive much of the market's content. On the digital front, platforms like Crunchyroll Manga, ComiXology, and Manga Plus by Shueisha are transforming how readers access and consume manga, offering vast libraries and simultaneous global releases. International publishers, including Viz Media and Panini Comics, play crucial roles in translating and distributing manga to non-Japanese audiences, significantly expanding the market's reach. Additionally, webtoon platforms like Line Webtoon and Tapas Media, along with self-publishing avenues such as Kickstarter and Patreon, are providing independent artists with new opportunities to reach readers directly.
Some of the major players operating in the global market include:
- Shueisha Inc.
- Shogakukan Inc
- Yen Press
- VIZ Inc.
- Houbunsha Co., Ltd.
- Bilibili Comics
- Seven Seas Entertainment, Inc.
- Kadokawa Corporation
- AKITA PUBLISHING CO., LTD. (Akita Shoten Co., Ltd)
- Kodansha Ltd.
- IDW Media Holdings
- DMG Entertainment Inc.
- Futabasha Publishers Ltd.
- Archie Comic Publications, Inc.
- Titan Books (Titan Entertainment Group)
Recent Developments
- In April 2023, Archie Comic Publications has launched a new archie comics She-Fox and Pow-Girl return and Archie’s Super Mecha Teens.
- In April 2023, Yen Press announced released of 28 New licenses including Bocchi the Rock that has licensed 16 new manga, five novels, and two artbooks, as well as five new manhwa titles for its Ize Press label.
- In April 2023, Houbunsha Co., Ltd. has announced its new manga titled “Takuaka!” in the magazine’s June issue on April 28, 2023.
- In February 2023, Akita Shoten's Young Champion Retsu magazine's third issue had launched J-TOON, its first-ever webtoon brand featuring full-color and vertically-scrolling manga content.
- In November 2022, Kodansha and Disney have expanded their partnership to release additional anime originals. The companies will collaborate on creating new anime series based on Kodansha's intellectual property, and Disney will distribute them internationally through its streaming platforms.
- In July 2022, Bilibili Comics has announced a partnership agreement with Anime-Planet, which allows the company to connect with more comic book fans.
Report Coverage
The manga market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.
The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, content type, distribution channel, genre, audience, and their futuristic growth opportunities.
MANGA Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 15,777.4 million |
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Revenue forecast in 2032 |
USD 53,502.4 million |
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CAGR |
16.5% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments covered |
By Content Type, By Distribution Channel, By Genre, By Audience, And By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, region and segmentation. |
FAQ's
key segments are content type, distribution channel, genre, gender, audience, and region.
Manga Market Size Worth $ 53,502.4 Million by 2032
The Manga Market exhibiting a CAGR of 16.5% during the forecast period.
North America is leading the global market.
The key driving factors in manga market Are Enhanced consumer engagement and personalized experiences
