North America Smart Bathroom Market Share, Size, Trends, Industry Analysis Report, By Product (Smart Windows, Smart Toilets, Touchless Faucets, Soaking Tubs, Others); By Components; By End-Use; By Region; Segment Forecast, 2024 - 2032

North America Smart Bathroom Market size was valued at USD 3.98 billion in 2023. The market is anticipated to grow from USD 4.39 billion in 2024 to USD 9.75 billion by 2032, exhibiting the CAGR of 10.5% during the forecast period

Market Overview

Smart bathrooms include automated plumbing and fixtures that allow for simple control via mobile devices or remote access via wireless communication. They provide a centralized interface for managing various functions such as lighting, air conditioning, heating, automatic doors, digital faucets, soaking tubs, smart gadgets, and automatic toilets.

The North American smart bathroom market growth is anticipated to rise owing to the surging penetration of smart homes, and due to the increasing lavish lifestyle, there's a surge in the construction of smart homes, which expedites the installation of smart bathrooms in the region. Furthermore, industry participants are currently working on creating innovative technologies for smart bathrooms.

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• For instance, In January 2024, Kohler introduced a new line of smart bathroom products at CES 2024, including the PureWash Bidet seat with voice activation and Anthem+ Smart Showering Valves for a personalized spa experience at home.

North America has long been at the forefront of smart home advancements, and this includes innovative solutions for bathroom automation. North America's increased consumer awareness and substantial disposable incomes contribute to a growing acceptance of cutting-edge technologies. The United States, in particular, is a significant market for smart bathroom technologies, with an emphasis on energy-efficient features and comprehensive home automation capabilities.

The COVID-19 pandemic has had a significant impact on the North America smart bathroom market development. In the initial phase of the pandemic, the manufacturing industry slowed down, leading to supply chain disruptions and a decrease in consumer spending. As a result, the adoption of smart bathroom technologies temporarily dropped. Lockdowns, social distancing measures, and economic uncertainty also contributed to a decline in construction and renovation activities, which affected the incorporation of smart bathroom features in new projects.

However, as the region gradually came back to the new normal, there was a growing awareness of hygiene and sanitation, which fueled a renewed interest in touchless and automated bathroom technologies. The increased focus on home improvement and the adoption of smart home solutions facilitates the smart bathroom market growth.

North America Smart Bathroom Market Dynamics

Market Drivers

• Rapid rise in the urbanization and increasing demand for smart buildings will drive the growth of the market

North America is a highly technologically advanced region, with the presence of many renowned key players. The fast rise in urbanization and the surging demand for smart buildings will drive the growth of the market in North America. The rapid increase in per capita income has significantly boosted the purchasing power of consumers in the region. Furthermore, government initiatives and technical advancements also fuel the growth of the market in North America, creating a significant demand for smart buildings in the region.

The smart bathroom offers advanced features that enhance convenience, comfort, and user experience. Improved features such as bidet features, temperature control, automated flushing, and personalized settings with an appetite for a lavish ambient in the bathroom.

Market Restraints

• High initial cost and regulatory compliance will be hindering the growth of the market

The cost of buying and installing intelligent toilets, sensor-based faucets, and connected shower systems can be quite high, making it difficult for both individuals and businesses to afford them. Moreover, the development and implementation of smart bathroom technologies are complicated by strict regulatory standards and compliance requirements. To make sure that their products meet safety, privacy, and environmental standards, manufacturers and developers must navigate a complex labyrinth of regulations. These issues contribute to a slower adoption rate in the North American smart bathroom market. Customers are hesitant to invest due to the high initial cost, and businesses find it challenging to comply with the regulations.

Report Segmentation

The market is primarily segmented based on product, component, end-use, and region.

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North America Smart Bathroom Market Segmental Analysis

By Product Analysis

The smart toilets segment held the largest market share in the North American smart bathroom market; owing to the rising disposable income and the need for convenience, people are investing in smart technologies and home design. The trend of bathroom renovations has been on the rise in North America, given their ability to improve the overall aesthetic appeal while also providing convenience. The smart toilets, equipped with sensors, automatically open and flush after use, making the experience seamless. The time-saving features, such as self-cleaning and self-odor capture, make cleaning less of a hassle. Additionally, the seat warmers provide comfort during winter days, and the automatic night lights ensure safety, especially for young children in the region.

 The advancement of IoT and AI technology has brought about innovative solutions for smart bathrooms in North America. One of these solutions is the use of low-cost medical IoT devices that analyze urine in great detail. These devices utilize spectroscopy and sensor technology to examine urine each time a person uses the toilet, providing highly precise and personalized health status information. This technology is non-invasive and offers real-time data for quick disease detection. Consequently, there is an anticipated increase in the adoption of smart toilets in North America.

By End-Use Analysis

• Based on end-user analysis, the market has been segmented on the basis of residential, and commercial. The commercial segment held the largest market share in the North American smart bathroom market, and the increasing demand for smart bathrooms in commercial buildings across North America is driving market growth. Advanced sensor technology initially utilized in commercial bathrooms is finding applications in various touchless setups, including automated toilets, hands-free dryers, air purification systems, faucets, and paper and soap towel dispensers. This trend is contributing to the overall growth of the market.

North America Smart Bathroom Market Regional Insights

U.S. dominated the smart bathroom market in 2023

The U.S. dominated the smart bathroom market share. The United States is the home of smart bathroom companies like American Standard, Toto, Delta Faucet, Roca, Grohe, Kohler, Swiss Madison, Villeroy and Boch, and Woodbridge. In the United States, smart showers are more popular due to their benefits. Smart showers can operate multiple functions and settings in one system. People in North America prefer smart showers owing to their sleek and modern design and reduced water consumption.

Competitive Landscape

The North America smart bathroom market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include:

• American Standard
• Coway
• Delta Faucet
• Grohe
• Kohler
• Roca
• Swiss Madison
• Toto
• Villeroy and Boch
• Woodbridge

Recent Developments

• In January 2023, Kohler launched the innovative Sprig Shower Infusion. System at the CSE 2023 event. This revolutionary aromatherapy shower infusion system debuts the Sprig Shower Pods, designed to impart the water stream with an assortment of delightful fragrances like lavender and eucalyptus. These pods boast skin-friendly ingredients, guaranteeing a daily rejuvenating and opulent spa-like experience.
• In December 2022, Kohler recently launched the Kohler Numi 2.0 Smart toilet that features integrated Alexa functionality. This innovative toilet brings cutting-edge technology to the bathroom space.

Report Coverage

The North America smart bathroom market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, product, component, end-use, and their futuristic growth opportunities.

North America Smart Bathroom Market Report Scope